Quixtar is a multi-level marketing company, founded in 1999 by the families of Richard DeVos and Jay Van Andel. Quixtar is now owned by Alticor, which also owns Amway. While Access Business Group (also owned by Alticor, Inc.) took over the Amway infrastructure in North America, Quixtar still services "Independent Business Owners" (or IBOs) operating in the Amway business model in the United States, Canada and the Caribbean. It completely replaced Amway in 2001 as the marketing venture for products such as Nutrilite dietary supplements, XS Energy Drinks and Artistry cosmetics in those North American regions.

Amway

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In 1999, Alticor (the owners of Access Business Group and the Amway corporation) launched a sister (and separate) Internet-based company named Quixtar. The Alticor corporation owns both Amway and Quixtar, plus several other concerns. Quixtar replaced the North American business of Amway in 2001, with Amway operating in the rest of the world. Amivo acts as an Amway subsidiary in Europe.

Amway cofounder Jay Van Andel (in 1980) and later his son Steve Van Andel (in 2001) were elected by the board of directors of the United States Chamber of Commerce as chairman of that organization.

Business

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