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A business opportunity, or biz-opp, involves the sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business. The licensor or seller of a business opportunity usually declares that it will secure or assist the buyer in finding a suitable location or provide the product to the purchaser-licensee. This is different from the sale of an independent business, in which there is no continued relationship required by the seller.

Examples of biz-opps classified advertisements are:

  • $3500 Weekly! Work From Home!
  • Real Results Now! $360k 1st Year! No Gimmicks!
  • $$ Make $1000+ per week... EVERY WEEK! $$
  • Hottest Opportunity Ever (Numbers don't lie)!!
  • Get 96 sites for $7,795. Then Retire! Call 1-800-XXX-XXXX.
  • Many People Earn $36,000/year in Income, But . . . Very Few Earn $30,000/year working only five-six hours per week.

The use of a toll-free telephone number makes it difficult for customers to immediately identify the company's geographical location. Moreover, a company can own many 1-800 numbers, using a different one for each area in which it advertises. In the event of consumer complaints, this thwarts investigators from recognizing the connection between biz-ops listings in various newspapers.

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