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NYT > Media & Advertising

Advertising: A Serial Killer on Television, Now a Serial ‘Cover Boy’
Fri, 05 Sep 2008 00:35:22 -0000
Madison Avenue is taking notice of the attraction magazine covers attract, creating advertisements that are designed to look like them.
Liberty Media to Make Its DirecTV Stake Publicly Traded
Thu, 04 Sep 2008 14:48:42 -0000
Liberty’s 50 percent stake in DirecTV will account for more than 80 percent of the value of a new company that will also include other Liberty assets.
Old Friends in the Media See a New Side of McCain
Thu, 04 Sep 2008 05:58:00 -0000
The Republican convention has included some of the most intense attacks against journalists by a campaign in memory.

Forbes.com: Sales and Marketing News and Information for Entrepreneurs and Small Businesses

No, Really, Thanks For The Help
Glenn D. Porter Mon, 09 Jun 2008 10:09:44 -0000
Corner-office types can come in handy when closing a sale--if you don't let them screw things up.
When E-Mail Marketing Works And When It Doesn't
Naomi Grossman Fri, 06 Jun 2008 14:55:51 -0000
Wise words from online-marketing pro Thomas Harpointner, chief executive of AIS Media.
Should You Tack On A Fuel Surcharge?
Melanie Lindner Tue, 03 Jun 2008 10:18:00 -0000
Probably not--unless, of course, your energy bill is putting you out of business.

 

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Advanced Feedback - Firm offering customer relations management, customer follow-up and mystery shopping services.
Meta Description: [ Advanced Feedback, Inc. is in the business of improving your business by enhancing your customer experience. ]

Advanced Human Technologies - Firm works with major financial services, professional services, technology, and other knowledge-based firms to enhance their strategic and client relationship capabilities. Offers information on seminars, workshops, publications and contact information.
Meta Description: [ Advanced Human Technologies is an international consulting firm that helps leading organizations develop strategy and client relationships in the digital, connected economy. ]

Allegiance for Associations - A segmentation and target-marketing program that was specifically designed for associations.
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Amicus Group - Consulting firm working with service and experience industry businesses to enhance one-to-one relationships with valued customers.
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B2B Contact - Firm combining skilled professionals and qualified data with a proven methodology for jumpstarting sales activities, enhancing marketing databases and increasing revenue for its clients.
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Blakey Services - Marketing and CRM data for advertisers, call centers and direct marketing firms.
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Blue Snapper - Specialises in providing consulting and marketing services to B2B technology companies that wish to expand rapidly into the European market or strengthen their existing European operation.

Brandirect - Marketing and sales company focusing on creating customer loyalty. Describes services, provides free demographics tools, and presents marketing articles and commentary.
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Carlson Marketing Group - A Relationship Marketing company with international capabilities, helping Fortune 1000 clients build better relationships with the audiences they depend on for success: employees, channel partners and customers.

500 Clientize - Company that builds customer knowledge online to help enterprises acquire and retain customers.
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404 CMO Consulting International - Customer relationship based marketing strategy consulting services.

Concept Shopping - A marketing services company that allows retails and brands to recognize and reward their best customers.

CPC Healthcare Communications - Full-service, integrated communications agency that provides strategic marketing solutions to the healthcare sector.
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Crossbow Group - A marketing services firm that develops and integrates targeted programs across the entire spectrum of communications media.

Customer Communications Group - A full-service relationship marketing agency offering expertise in strategic consulting, data-driven research, creative communications and multimedia.
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404 D - A team-concept consortium offering extensive communications services.

dunnhumby - Firm specialising in direct marketing, contact strategies and campaigns (loyalty schemes) using targeting and profiling built upon the segmentation and analysis of customer and prospect databases.
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eSavvy Marketing - Provides a suite of applications that power relationship marketing campaigns.
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Espenschied-Bachmann Group - Firm specialized in e-business consulting and services to financial institutions. It provides Customer relationship management (CRM), data mining, e-mail marketing, site design and development.
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FineLight - Firm specializing in direct response, branding and health care marketing. Headquartered in Bloomington, Indiana, with offices in Chicago, Louisville and New York City, United States.
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Frequency Marketing, Inc. - Designs, implements and manages loyalty marketing programs that recognize and reward customers through technology and consultive services.
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Fundamento Comunicação Empresarial - A company that renders services in the area of corporate communications, focused on public relations.

Haley Marketing Group - Marketing programs to help businesses develop customer relationships.
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Haskin Marketing - Integrated edialog marketing programs for sponsored custom publishing, database marketing and direct response interaction.

ICLP - Customer loyalty programmes, loyalty marketing and CRM from an international company with a wide breadth of experience working at every level of the process; planning, implementing and managing.
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iMediaPro - Company offering the Multimedia Business Card, a marketing tool for nurturing client relationships and generating referrals.
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500 In Touch Direct - Relationship/loyalty marketing firm in Kansas City dedicated to helping companies acquire, retain and win-back profitable customers.
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Irving and Company - A strategic marketing and communications firm that provides marketing analysis, market strategy and customer relationship management services.

James Brewton - Professional specialized in strategic CRM performance measurement methodologies and tools can help organization succeed.

Kankei - Company that offers database management services, call centre services, direct marketing and direct mail, direct sales and customer relationship management.

King Fish Media - Provides custom publishing, content development and private media marketing solutions focused on lead generation, relationship marketing, and customer retention.
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LoyalTree - A strategy, process, and technology Customer Relationship Management consulting firm specializing in the creation of tailored and customer focused solutions.
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Lucid Marketing - Works with businesses to discover how relationship marketing can be more effective and produce greater profits than promotional marketing alone.
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Managing Loyalty - UK suppliers of programmes and gifts to manage and promote customer and staff loyalty.
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Marketechcorp - Company specializing in marketing and implementation of high-technology products and technologies to small and mid-sized business entities in the US and Canadian markets.
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Metrocorp Marketing - Builds marketing partnerships between special interest media (e.g. regional publications) and advertisers.

MRM Worldwide - Information about relationship marketing news and tools.

Music Matters - Agency that specializes in creating innovative campaigns and marketing initiatives.

Nurture Services - Firm that provides assist in building irresitible relationship with clients and prospects.
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Partnerships Media - Firm that develops targeted and branded B2B guides designed to help businesses build customer relationships.
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Paul Haseloff - Provides strategic advice, assistance and coaching to organisations implementing customer relationship management and e-marketing solutions and campaigns.
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Peppers and Rogers Group - Consulting firm that specializes in maximizing the value of customer relationships.

plf Marketing - plf Marketing is a marketing consulting firm that helps organizations put the marketing pieces together.
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Prospecting.com - Consultants and analyst teams that develop relationship marketing plans to increase customer/client base.
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Relationship Biz - Company that identifies the exact decision-makers that will grow the bottom-line of enterprises.
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Relationship Marketing, Inc - Company focusing on creativity, technology and communication strategies.
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Retail Brand Marketing Ltd. - Firm offering development and international expansion of retail brands in clothing apparel and accessories.
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Retail Strategy Center, Inc. - Brian Woolf and Retail Strategy Center specializes in loyalty marketing, helping retailers develop and strengthen their loyalty programs.
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Service Advantage International - Provides customer service assessments, audits, market research, consulting and management services to help clients significantly increase customer loyalty, employee engagement, profitability, and return on investment.
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Strategic Account Management - This site supports a doctoral research program on Strategic Account Management done by D.P. Gosselin.
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Tendo Communications - Strategic content agency providing customized, editorial-based print and web programs. It produces magazines, newsletters and web sites for companies.
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The Turning Point, Inc. - Technology-based solution to Customer Relationship Management, providing loyalty-building marketing services to the mortgage industry.
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The Wise Marketer - Provides free daily news and information about customer retention (CRM) and loyalty marketing, plus book reviews, industry events and feature articles.
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Vince Kellen - Relationship marketing consultant and DePaul University faculty.
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VisionEdge Marketing - A strategic marketing consulting firm that excels at helping business-to-business companies achieve their business goals through metrics-driven, customer-centric strategies and tactics.
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