Gourt > Business > Marketing and Advertising > Public Relations (30)
Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management. Examples include:
- Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market.
- Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.
- Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services.
- Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy.
History
Precursors to public relations are found in publicists who specialized in promoting circuses, theatrical performances and other public spectacles. In the United States, where public relations has its origins, many early PR practices were developed in support of the expansive power of the railroads. In fact, many scholars believe that the first appearance of the term "public relations" appeared in the 1897 Year Book of Railway Literature. More on [ Public relations ]
Communications :: Business Services
Advertising :: Marketing and Advertising
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Great post on Future of Public Relations by @BethHarte http://bit.ly/6hBt16 -- Much more to PR than media relations. What do you focus on?
qhphoto (Quentin Hunstad) Wed, 23 Dec 2009 15:41:16 -0000
Great post on Future of Public Relations by @BethHarte http://bit.ly/6hBt16 -- Much more to PR than media relations. What do you focus on?
wartawan infotainment perlu diajarin kode etik jurnalistik, Luna maya perlu diajarin public relations
Nina_Mizan (Nina Tursina Mizan) Wed, 23 Dec 2009 15:23:18 -0000
wartawan infotainment perlu diajarin kode etik jurnalistik, Luna maya perlu diajarin public relations
c wrote a new blog post: The role of the Crisis in Public Relations http://bit.ly/6MlK1y
Associates - Free online resource for public relations professionals.
Meta Description: [ Online Public Relations is dedicated to helping you deliver better, faster and less-expensive online PR. ]
101PublicRelations - Articles, tips and resources for obtaining free publicity.
Academy of Marketing And Advertising - Offers advice for individuals, businesses, and organizations seeking free publicity.
Meta Description: [ Free publicity tips and publicity strategies shared by veteran TV anchor/talk show host. ]
ARA Content - A feature article release distribution service that connects feature articles with newspaper, magazine and online publications nationwide.
Meta Description: [ ARAnet promotes its clients’ brand messages by distributing feature articles to print and online publishers, and ultimately, to consumers. ARAnet’s print product, ARAcontent, focuses on newspaper distribution. ARAnet’s online product, Adfusion, provides distribution to Web sites and also d... ]
Business Legend Builders - PR tips and advice.
Meta Description: [ The Insider's Guide to Places with Panache in Sarasota & Manatee ]
Buzzkiller - A few business journalists trying to stop a few thousand buzzwords. Includes a frequently updated list of PR jargon unofficially banned by reporters at Forbes and Fortune.
Companycare Communications - A consumer and business technology public relations consultancy specialising in corporate accounts providing press releases.
500
e-PublicRelations - Combining traditional and Internet public relations covering from web site development to press releases and product launches.
Meta Description: [ e-PublicRelations combines traditional and Internet focused public relations tools and services.
]
eNewsRelease.com - Target editors from database of 30,000 print, broadcast and online media - guaranteed accurate.
Finder Binder - Public relations assistance specializing in placing articles and advertising with media outlets.
Meta Description: [ public relations and journalism resources for news media
contacts - radio, television, newspapers, magazines, and
publications for major national and metropolitan
markets. ]
Issues Watch - Offers tools for monitoring, analyzing and shaping communication strategies and tracking market issues and trends.
Jade Communications Inc. - Provides consulting services in the areas of public relations, marketing, advertising, creative writing and graphic design.
MediaMap - The internet PR resource, connecting connecting public relations professionals and news media with timely, accurate information. Tools for both PR professionals and journalists.
Meta Description: [ Cision. America's choice for media contact information, press release distribution, media monitoring, media evaluation and analysis. ]
O'Dwyer's PR Daily - Features breaking news about the public relations industry, a database of PR firms, listing of PR service firms, client search tool and job postings.
Meta Description: [ Features breaking news about public relations (PR) and marketing communications, commentary, professional development, database of PR firms, job postings and reader blog. ]
Pertinent Information Ltd. - Learn how to promote your small business by using the media.
Meta Description: [ Publicity [Press Release] articles written by a diverse group of experts, speakers, professionals, consultants, and marketing companies. The information within these articles will speed the growth of any small and home based business. ]
500
PIMS - Spreading the Word - A global corporation serving the publishing and distribution needs of the PR industry.
Meta Description: [ Pims - Digital print and Litho print company ]
Prime Outdoors - Offers over 15000 hoarding sites in India for online bookings, with scientific and reliable information collected each week.
Meta Description: [ Outdoors, Hoardings, Billboards, Campaigns, .... ]
PRofessional Solutions - Washington,DC area public relations temporary agency providing communications staffing services in the areas of media relations, writing and event planning.
Ragan Communications - Includes targeted newsletters in the areas of employee communication, Web PR, organizational writing and editing, sales and marketing, media relations, motivational management, and investor relations.
Meta Description: [ Ragan Communications is the leading resource and publisher of information about corporate communications, internal communication and employee communications ]
Reputations.com - Online public relations and reputation management advice, discussion and solutions.
Meta Description: [ Reputations Corporation is a full-service communications and reputation management agency, helping clients build, manage and protect their reputations. ]
Spotter Global News Analysis - Measures, analyses and evaluates international press coverage to provide clients with insight and understanding on their reputation, their brands' images, stakeholder opinions, competitor activity, and emerging issues and trends all over the world.
The Holmes Report - Comprehensive source of news, knowledge, and career information for public relations professionals.
Meta Description: [ Holmes Report is a resource for corporate communications, public relations professionals, journalists includes
articles, directories, case histories on
corporate reputation, crisis and issues management and public relations. ]
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