NYT > Media & Advertising

Sports Marketing’s Rise in China Brings Out the Stars
Wed, 27 Aug 2008 12:16:09 -0000
The star athletes who competed in the Olympic Games are making their bids to cash in on the country’s boom in sports marketing and sponsorship deals.
At Disney, Blu-ray Sales Team Is a Cast of Characters
Wed, 27 Aug 2008 04:07:40 -0000
Disney has put together a marketing campaign using Pinocchio and Snow White to accelerate consumer adoption of next-generation DVD technology and boost sales.
Advertising: Thinking of You (Especially the Media Buyers)
Tue, 26 Aug 2008 16:28:45 -0000
Hallmark Magazine has started to send special greeting cards to the decision makers at media agencies to encourage them to buy advertising pages for their clients.

Forbes.com: Sales and Marketing News and Information for Entrepreneurs and Small Businesses

No, Really, Thanks For The Help
Glenn D. Porter Mon, 09 Jun 2008 10:09:44 -0000
Corner-office types can come in handy when closing a sale--if you don't let them screw things up.
When E-Mail Marketing Works And When It Doesn't
Naomi Grossman Fri, 06 Jun 2008 14:55:51 -0000
Wise words from online-marketing pro Thomas Harpointner, chief executive of AIS Media.
Should You Tack On A Fuel Surcharge?
Melanie Lindner Tue, 03 Jun 2008 10:18:00 -0000
Probably not--unless, of course, your energy bill is putting you out of business.

 

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