NYT > Media & Advertising

TV Decoder: Highest-Rated Convention in Television History
Fri, 29 Aug 2008 18:27:19 -0000
Barack Obama accepted the Democratic nomination for president on Thursday as an estimated 38 million viewers watched on television, setting a new record for convention viewership.
Advertising: Cable, Quietly, Introduces an Anytime Elections Channel
Fri, 29 Aug 2008 15:12:16 -0000
The cable industry has introduced an experimental political channel that gives advertisers a uniform way to buy time and measure the number of people watching.
Advertising: Major League Baseball Is Blogging Its Way Through the Playoffs
Fri, 29 Aug 2008 05:26:45 -0000
On one 30-second spot to promote the postseason, Major League Baseball evokes the tortured history of the Chicago Cubs, taps in to the iconography of new media and makes fun of the president.

Forbes.com: Sales and Marketing News and Information for Entrepreneurs and Small Businesses

No, Really, Thanks For The Help
Glenn D. Porter Mon, 09 Jun 2008 10:09:44 -0000
Corner-office types can come in handy when closing a sale--if you don't let them screw things up.
When E-Mail Marketing Works And When It Doesn't
Naomi Grossman Fri, 06 Jun 2008 14:55:51 -0000
Wise words from online-marketing pro Thomas Harpointner, chief executive of AIS Media.
Should You Tack On A Fuel Surcharge?
Melanie Lindner Tue, 03 Jun 2008 10:18:00 -0000
Probably not--unless, of course, your energy bill is putting you out of business.

 

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