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Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research companies can learn more about current and potential customers.

The purpose of market research is to help companies make better business decisions about the development and marketing of new products. Market research represents the voice of the consumer in a company.

A list of questions that can be answered through market research:

  • What is happening in the market? What are the trends? Who are the competitors?
  • How do consumers talk about the products in the market?
  • Which needs are important? Are the needs being met by current products?

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Associates - Research specializing in electronic bill presentment and payment (EBPP), electronic statement presentment (ESP), and multi-channel e-business (MCEB).
Meta Description: [ Killen and Associates, Inc. is a leading market research company that focuses on the impact of the Internet, specializing in electronic bill presentment and payment (EBPP), electronic statement presentment (ESP), and multi-channel e-business (MCEB). ]

Byte Level Research - Provides customized research and consulting on Web globalization and wireless technologies.

eMarketer - Internet market statistics, news and reports. Focus on comparing its market data results with those published by other well-known consulting groups.
Meta Description: [ eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics. ]

Factor TG - Customer interaction research and online market research consulting.
Meta Description: [ Factor TG is the trusted source for brand and sales insights for the marketing organization. ]

FAD Research - Conducts research related to e-business strategy, interactive marketing, Web development, and government policy issues related to the knowledge based economy.

Harte-Hanks Market Intelligence - Provider of database products and direct marketing solutions to the high-tech and communications industries in the United States, Canada and Europe.
Meta Description: [ Harte-Hanks is a leading provider of database products and solutions, giving our clients the information to build direct email, telemarketing, lead generation, and market research campaigns. Attend one of our webinar series and find out more! ]

Hellerstein and Associates - Research group specializing in market analysis; niche marketing and segmentation analysis; competitive intelligence; regulatory analysis; competition policy; and market access issues that help companies better compete in today's broadband market.
Meta Description: [ Hellerstein & Associates gives your company a competitive edge by providing services such as report writing, regulatory research, ICT policy consulting, regulatory reform, rural connectivity, e-government assessment and more. ]

404 Intermarket Group - Publications, services, and content designed to deliver actionable information and decision support tools.

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404 Lumiere Business Solutions - Qualitative and quantitative market research and also offers management consultancy.
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Manhattan Research - Marketing information service researching the impact of electronic communication and the Internet on the provision of healthcare. Electronic newsletter available.

MAP Associates - Market research and planning for the Communications and IT industries including Focus Groups,in-depth interviews and hybrid qualitative and quantitative techniques.
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Market Profiles - Demographic and Internet usage profiles of web site visitors available for purchase and immediate download.
Meta Description: [ Market Profiles is a full-service research company that surveys members of our online panel. The results are used by our clients to position their Internet companies. ]

Market Truths Limited - State of the art market research and analysis including: data mining, Web surveys, mail surveys, Web focus groups, information searches, and market scans.
Meta Description: [ State of the art market research and analysis including: data mining, Web surveys, mail surveys, Web focus groups, information searches, and market scans. ]

Marketing Science Center - The MSC - innovation in online research methods and Internet market research services. Offering comprehensive online survey and website evaluation products as well as web and ad testing, pre and post launch.
Meta Description: [ The Ehrenberg-Bass Institute, University of South Australia, is a unique research and development resource, providing leading edge market research and analysis. We have more than 30 specialist researchers located in offices in Australia and London. ]

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Matrix Research Limited - Telephone (CATI), door-to-door, mall intercept, self-administered (such as employee surveys), fax and internet surveys.

Michael Rigby Associates - Michael Rigby Associates specialise in internet marketing, market research, PR and fact-based marketing for the building, window and home improvement industries.
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