Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.
The "database" is usually name, address, and transaction history details from internal sales or delivery systems, or a bought-in compiled "list" from another organization, which has captured that information from its customers. Typical sources of compiled lists are charity donation forms, application forms for any free product or contest, product warranty cards, subscription forms, and credit application forms.
More on [ Database marketing ]

@Once - Full service permission-based e-mail marketing.
Atinum Asia Pacific - Offers personalized direct marketing for e-Business, ERP, CRM, SCM, and software companies.
Meta Description: [ Atinum's leading business specialists providing solutions through telemarketing services, lead generation, prospecting, cold calling, direct marketing services, and telephone prospecting; Increase profits, close more sales! ]
Bayser Consulting - Specializes in sales and marketing for pharmaceutical, medical devices, and diagnostics manufacturers.
Be Now - services including strategy analysis, e-mail messaging, campaign management, customer profiling and segmentation.
Meta Description: [ Equifax Database services offers B2B marketers a suite of services that will enable you to take full advantage of this new paradigm. : Database marketing, optimized customer relationships,B-2-B Marketing,eCRM,marketing technology solutions,state-of-the-art relationship marketing technology soluti... ]
Bowman Marketing Group - Specializes in building customer marketing and direct marketing programs for client companies.
500
CF Messaging Company, Inc. - Emarketing campaigns using high impact email marketing techniques, customer profiling, and data tracking.
Meta Description: [ CF Messaging produces effective emarketing campaigns using high impact email marketing techniques, customer profiling, and data tracking. We provide the tools necessary to assist direct marketers with developing email campaigns. ]
CISMLM - Software supplier for multi-level marketing and direct selling industries in Malaysia.
CognitiveDATA - Services to profile, purify and perfect existing and new customers through list hygiene processing.
500
CyberList Manager - Automatically database website inquires, broadcast mass e-mails.
Meta Description: [ Automatically database website inquires, broadcast mass e-mails. Create your own target marketed bulk e-mail campaigns with CyberList Manager ]
Data ad - Direct mail and marketing services.
Meta Description: [ At Data Ad, we offer a wide range of Direct Mail / Marketing services to make your most ambitious project a reality. ]
Data Direct Ltd - Database marketing bureau providing data processing services and solutions to the direct mail industry.
DB Marketing Technologies - Optimizing customer relationships, technology and partnerships.
Decision Software, Inc. - Develops TopDog marketing campaign management software for automatically deduplicated, multi-segment selections on all major relational databases. Database design and administration services also available.
Meta Description: [ sea animal kemer jungle bat box dogz 5 dog basket ]
Directmarketnet.com - Mailing, telemarketing, fax and e-mail Lists, as well as national and international sales leads.
Meta Description: [ Mailing, Telemarketing, Fax and e-mail Lists, National and International Sales Leads, Business Information. info@directmarketnet.com 888-364-5388. ]
Eto - European agency offering business development planning, loyalty campaigns, relational marketing, graphic design and printing, direct mail, catalogs, web and radio campaigns.
Exchange Solutions Inc. - Reward programs and in-market business prototypes. Services include relationship marketing program design, implementation process configuration, marketing campaign management and technology enablement.
Fax List Numbers Wholesalers - Regularly updated fax lists and number databases for the United States, Canada and 177 different countries.
Meta Description: [ Fax List Weekly updated wholesale fax numbers for 170+ countries at discounted pricing, with fax list directory updates, 'cleaned', sorted and low price guarantee on all Fax number purchases. Millions of fax records in USA and Canada alone. ]
Flash Data Inc - Sells marketing lists, databases and data services.
Meta Description: [ Flash Data - is a list sales and services company compiling demographic data for mailing or telemarketing. Flash Data has 14 years'
experience providing mailing lists and email lists to businesses. Customize our mailing lists to your business needs. Mailing List - Email, Business, Sales Leads a... ]
InfoNet Korea, Ltd - Korean database marketing company.
Meta Description: [ 다이렉트 db마케팅 업체, marketing agency, dbm, crm 솔루션 등 제공 ]
Intbit - Marketing databases for international business, focusing on Asia, China, Taiwan, India.
Meta Description: [ provide you business directory (yellow pages) of global suppliers and importers ]
Interactive Postcards - Online marketing tools including email marketing, data capture, I-newsletters, interactive postcards and surveys.
Kobie Marketing - Full service direct marketing company, specializing in loyalty and retention programs.
Meta Description: [ Keeping your customers loyal ]
Lynxx Solutions, Inc - Marketing project support ranging from data entry and program administration to database development, data analysis and application programming.
MVC Associates International - Database marketing.
Meta Description: [ MVC Associates International offers The Right Executive Capability, The Right Structure Aligning Organizational design Levels of Work and the Right Leadership to drive Customer and Shareholder Value. ]
NationalChangeOfAddress.com - Provides national change of address processing for direct marketers.
Noble Ventures Marketing - Company offers lists and marketing databases as well as voice and fax broadcasting marketing solutions.
Meta Description: [ Noble Ventures serves more then 1,000 small and mid sized businesses, 150+ List broker firms & 50+ major mailers across the globe. We deliver a wide range of targeted Direct Marketing Lists to all of our customers. ]
Paradigm Consulting - Nanotrend - Email broadcasting services and strategies for small-to-medium sized business.
Meta Description: [ We are a consulting firm specializing in Internet Marketing Strategy and Internet Marketing Training for small business owners. We train over 300 candidates per year in how to optimize their websites. ]
Precision Data Marketing - Database building and marketing services supplying enhancement solutions for increased lead generation, mailing list acquisition, email management and processing.
ResponDex - Analyzes advertising and marketing efforts including direct mail, TV, and radio, with results broadcast online.
Retailcircle - Provider of integrated retail management systems and point of sale solutions for medium to large retailers in Malaysia
Meta Description: [ CIS Retail Solutions Sdn Bhd is the provider of integrated retail management systems and point of sale solutions for medium to large retailer in Malaysia ]
500
Strategic Business Solutions - Database development, management, marketing, and data analysis consultancy. Based in Scotland.
technekes LLC - Services including data warehouse development, CRM, lead generation, data mining and analytical serivices to B2B clients.
The Jackson Group - Customer relationship management solutions.
Meta Description: [ The Jackson Group is an integrated marketing communications offering: strategic planning, advertising and creative services, order processing and fulfillment, telemarketing, database services, e-commerce services and printing. ]
The pH Group - Strategic B2B database marketing solutions using bespoke analytic tools on multi-sourced databases.
Meta Description: [ The pH Group (est. 1987) deliver strategic B2B database
marketing solutions using bespoke analytic tools on
exhaustive multi-sourced databases, serving bluechips
across Europe and USA. ]
Vincent Associates Inc. - Services covering data analysis, data warehousing, data mining, loyalty programs, predictive modeling, lettershop and fulfillment, customer acquisition, fund raising systems, and mapping.
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