Gourt > Business > Marketing and Advertising > Direct Marketing (11)
Direct marketing is a discipline within marketing that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. The term was coined in the 1970s by Lester Wunderman, who pioneered direct marketing techniques with brands such as Amex and Columbia Records.
Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media such as mail and email. Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the public market, such as a billboard or a radio commercial would. Instead, the marketing of the service or commodity is addressed directly to the target customer.
DM uses non-addressable media as well as addressable ones. The important thing is that it seeks a response and it is this which the recipient, usually a marketer, bases their future actions, or contact strategy, on. In fact all DM is done through media, it's just that many, e.g. email, telemarketing, SMS, are "addressable". It usually is not taken to include face-to-face contact. Direct marketing is attractive to many marketers, because in many cases its effectiveness can be measured directly. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer. Measurement of results, a fundamental element in successful direct marketing, is explored in greater detail elsewhere in this article.
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Associates - Direct marketing agency covering UK and Dubai. Also database marketing, advertising, advice on loyalty schemes and copywriting agency
Associates - Award winning direct marketing creative services and consulting company.
Meta Description: [ Alan Rosenspan is the President of Alan Rosenspan & Associates, a direct marketing creative services and consulting company. ]
Partners - A UK based marketing management agency providing all the marketing and promotional umph that you would expect from an internal marketing department from an astablished company with award winning ideas.
Meta Description: [ All the services of an internal marketing and advertising department from strategy development to implementing A Balanced Promotional Diet with ideas that get results and win awards. , ]
Partners - Australian based marketing consultancy specialized in direct marketing solutions.
Advanstar Communications, Inc. - Business information company offering business publications, conference services, and other marketing tools. Company and contact details.
Alphamedia Direct Marketing - Direct marketing service to businesses throughout the UK, USA and Europe.
Meta Description: [ Alphamedia provides the means to help your business communicate effectively and efficiently with existing and prospective customers by Post or via the Internet. ]
AMG Global - Direct marketing solutions including direct mail, newspaper and magazine inserts, mailing lists, and creative services.
Balcombe Technology - Direct marketing services to technology companies.
Meta Description: [ Balcome Direct Marketing. Direct Marketing agency in Herts, England. Specialists in direct mail, telemarketing, list broking and email marketing. Contact us for quotes and further information. ]
Bill Fryer Direct - A full service UK based direct marketing agency specializing in servicing mail order and direct selling clients.
Meta Description: [ Not many direct marketing agencies can claim to have achieved a 75% response rate... ]
BizTalk - Source for sales leads for businesses, IT, and software companies.
Meta Description: [ Biztalk is the source for sales leads, business leads, sales lead generation c-level for businesses, IT and software companies wishing to build up a comprehensive database of qualified leads. ]
Buck Marketing, Ltd. - Focused on providing insightful analysis, planning, creative direction and forecasting to maximize profitability and ensure a reasonable return on investment.
Calibre Marketing Services Limited - A marketing support agency with skills in customer surveys and database management.
Meta Description: [ Calibre Marketing Services - Inspirational Support when it is needed most. ]
Catalog Marketing Services - Assists catalog sales companies in putting the right products in front of likely buyers.
Meta Description: [ CMS Direct is a leading network database company and the rapidly growing corporate home of Catalog Marketing Services Inc. and Prefer Network LLC. ]
Catalyst Direct - Provides database, account management, creative and production services.
Meta Description: [ Knowledge-based solutions in Creative, Production, Technology and Account Management. ]
Cedar Cottage Media - Direct response marketing consulting for businesses and entrepreneurs.
Concept Group - Creative advertising/marketing communications solutions for business and consumer customers. Services include strategic planning, concept and design, production for advertisements, direct marketing and interactive media.
Meta Description: [ Creative advertising marketing communications solutions for business and consumer - strategic planning, concept, design, production, direct marketing, websites, multimedia, search engine optimization. ]
CooperDirect Advertising - Offers consultation and strategy development, promotional concepting, creative design, web design, copywriting, and print production.
Creative Marketing and Research - Provides innovative marketing support services to companies selling into a business to business environment.
Meta Description: [ CMR is an International market research agency specialising in medical devices, diagnostics, life science and pharma, focusing on primary market research ]
Credit Concepts Marketing - Direct marketing firm.
DDM Direct - Provides advertising, marketing, fundraising, database management, printing and mailing services to non-profit and religious organizations, specializing in Christian and Catholic mailings for fundraising, development, publications and product sales. They also provide business to business services such as laser printing, invoice rendering and direct mail marketing.
Meta Description: [ DDM provides advertising, marketing, fundraising, database management, printing and mailing services to non-profit and religious organizations, specializing in Christian and Catholic mailings for fundraising, development, publications and product sales. DDM also provides business to business ser... ]
Dimaco Incorporated - Full service direct marketing, including planning, data processing, printing, and mailing.
Meta Description: [ Direct Mail Strategies and Printing for your Business. ]
Direct Marketing Center - Offering free direct marketing information, as well as services to help create a web site, get your project or mail piece off the ground (and into the mail or internet), create mail packages and have a full service in house list brokerage department that will put it all together at no additional cost.
Meta Description: [ You'll discover how you can experience direct marketing breakthroughs. You'll learn about Craig Huey's Creative Direct Marketing Group (CDMG), Direct Response newsletter and a complete direct marketing library to increase your response and profits. ]
Direct Marketing Insights - Catalog business consultants to help in direct mail marketing and direct marketing consulting. DMI specializes as direct mail consultants, direct marketing consultants, mail order and direct response consultants.
Meta Description: [ Direct Marketing Insights offers direct marketing consulting and direct mail marketing to catalog entrepreneurs and managers looking to maximize the growth, productivity and profitability of their catalog business. ]
Direct Marketing Network - Texas direct marketing firm offering a strategic approach to internet marketing including website marketing and development, advertising, and permission e-mail.
Meta Description: [ Direct Marketing Agency, Direct Mail, Internet Marketing, Search Engine Optimization, Web Design, Email Marketing ]
Direct Response Specialists, Inc. - California based marketing and advertising agency, with special emphasis on direct marketing and Internet based marketing services.
Meta Description: [ We help you acquire customers, retain & increase profits, increase your web traffic, & support your sales efforts. We provide a complete range of marketing services that satisfy your objectives, complement your image, and communicate your message. ]
DIREM Marketing Services Pvt. Ltd - An independent marketing services agency with offices in Mumbai, Delhi and Bangalore.
Meta Description: [ DIREM has been in the direct marketing business since 1989, and we are the pioneers in the field of relationship marketing services in India. Each one of our offices is staffed with well-trained teams of marketing, infotech and communications professionals. This enables us to offer our clients a ... ]
Distribution Postal Inc. - International and U.S. direct marketing specialists, which offers data processing, value-added, worldwide distribution services as a pre-qualified wholesaler of the United States Postal Service.
Meta Description: [ A Pre Qualified Wholesaler of International Mail for the United States Postal Service ]
Edge Media Inc. - Offering a diversified list of services to bring your business to the edge. A direct response advertising agency that will accommodate all your advertising needs.
Ernex - A division of Moneris Solutions Corporation which specializes in providing direct marketing at the point-of-sale through loyalty and stored-value gift card programs.
Meta Description: [ Loyalty programs include stored-value gift cards, multi-merchant loyalty, reward fulfillment and loyalty database marketing. ]
FaxVantage - Offers a variety of fax marketing services.
Meta Description: [ We provide custom fax marketing services and number list rentals. fax, marketing, direct mail. ]
First Impressions Marketing - Provides in-school marketing services, primarily through its Schools Sampling Bag Programmes, PrimeTime magazine for children and parents, and targeted market research.
Meta Description: [ FIM - the UK's kid marketing specialists and organizers of the schools product sampling bags programme targeting 1 in 4 children across the UK ]
First Marketing - Firm designs and publishes custom newsletters, Web content, and direct mail.
Meta Description: [ Experience success with First Marketing's customer relationship management. We design complete integrated marketing communications plans and solutions using the latest customer retention techniques. ]
Frank Mayer and Associates, Inc. - A full service, point-of-purchase display, merchandising, sales promotion and direct marketing company.
Meta Description: [ Frank Mayer & Associates, Inc. specializes in creating in-store merchandising solutions including permanent displays, custom fixtures, interactive kiosks and promotional services. ]
Frantz Group, Inc., The - An integrated marketing consulting company focused on helping leverage sales and marketing efforts.
Meta Description: [ The Frantz Group provides businesses with the integrated marketing services to increase leads and overall conversion. We offer strategic planning, database management, telemarketing and internet marketing. ]
Fulfillware - Complete suite of direct mail and fulfillment services that will procure a mailing list, print, fold, and collate mailings, address them and barcode them, and provide bulk mailing services as necessary.
Meta Description: [ Atlanta direct mail, database management and fulfillment services. Serving clients nationwide. ]
Fultek - Providing direct marketing and database management.
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Galileo Praha - A marketing company oriented towards one-on-one communication. Does direct and database marketing, consumer contests, and CRM. [English/Czech]
HorahDirect - Campaigns that build and increase client sales by applying proven direct response techniques.
Meta Description: [ Integrated Direct Marketing Solutions ]
IC Group Inc. - Marketing and promotional company that specializes in game design, and multimedia. Includes case studies and demonstrations.
Meta Description: [ iC Group is a leading provider of interactive promotions, games, contests, sweeps administration, promotion risk management and insurance solutions ]
Integram - Expedited communications, direct mail, printing, marketing and e-mail services.
Meta Description: [ INTEGRAM /is an integrated service provider specializing in expedited international and domestic direct mail production, e-mail, and INTERNET faxing. For over a decade our multi-media system has provided the speed and accuracy necessary to disseminate the most urgent of communications. ]
JWDirect - Direct marketing, data mining, and mailing list segmentation service that focuses on predictive modeling tools to optimize direct marketing revenue.
Meta Description: [ Direct Mail Consultants ]
Koch Group - Direct mail tips for manufacturers including tips for envelopes, letters, letterhead and delivery.
Meta Description: [ Direct mail marketing tips for manufacturers' letters by Koch Group, industrial marketing consultants. Koch Group provides industrial marketing solutions for manufacturers. ]
Lex, Inc. - Provides services in database marketing, information management, statistical programming and analysis and analytic recruiting.
Meta Description: [ Consulting services organization that utilizes data from very large databases to develop and implement business strategies. Extensive use of SAS and other comparable tools. ]
Listsnow.com - Online telemarketing list broker supplying sales and employee information.
Meta Description: [ Direct Marketing, Select and download targeted mailing lists and telemarketing lists, businesses lists with contact names or consumer lists at home addresses.
Prospecting, lead generation, direct marketing or selling. Create e-mail campaigns on line. Get the lists you need RIGHT NOW! ]
Lorton Data, Inc. - Offers database, mailing list, mail processing and data conversion services.
Meta Description: [ Lorton Data offers database, mailing list, and data conversion services. Our services include: NCOA, NCOALink, ZIP + 4 processing (CASS certification), Merge/Purge, Presort and inkjet files. ]
Lortz Direct Marketing, Inc. - A full service advertising agency specializing in direct response marketing.
Mailnet Services, Inc. - Provides tools needed for campaigns using direct mail, email, and fax communications.
Marketing Decisions, Inc. - Provides marketing programs to the vacation ownership industry through direct mail, telemarketing, hard premiums and wholesale vacation certificates.
Marketing Information Network - For direct marketing list brokers and managers searching mailing lists.
Meta Description: [ mIn is the leader in DataCard technology to the List Brokerage and List Management Business., is the most comprehensive and up-to-date research tool available for list brokers and direct marketers. The completely digital, online system houses over 50,000 constantly updated datacards and has revol... ]
Master Marketing Specialist Inc. - Direct mail advertising services.
Meta Description: [ Mass Marketing and Direct Mail are a Great Way to Reach Out to New and Existing Customers! ]
Meyer Direct Inc. - Experience creating successful direct response campaigns in the financial, entertainment, hotel, consumer products, telecommunications and high tech industries.
Meta Description: [ The Meyer Direct, Inc. team has more than 20 years of experience creating successful direct response campaigns in the financial, entertainment, hospitality, consumer products, retail, natural health products, telecommunications, non-profit arena. ]
Milano List Service S.r.l. - Commercial addresses broker for direct marketing, including telemarketing, also offering data entry and database management services, and telephone number research.
Meta Description: [ commercial address broker for direct marketing. ]
Moving Targets - Specializes in personal letters, and personalized gift certificates to recent home movers.
Meta Description: [ Affordable New-Resident Mailings. No contract. No minimum order. No hidden charges. Cancel anytime! Nobody matches our 87% success rate! ]
Navigator Responsive Advertising - Creating advertising and direct marketing.
Meta Description: [ Navigator Responsive Advertising is an award winning integrated communications agency based in Edinburgh. ]
New Age Marketing Inc. - Direct marketing to students.
Meta Description: [ NewAge Marketing, Inc. (401)431-0771: Marketing Professionals Specializing in Campus Poster and Take-One Distribution, Media Placement in College Newspapers (Print & Online Buys), Targeted Internet Advertising, College Magazines, Mousepad, Postcard Promotions, Production, Printing & Tracking. NAM... ]
Nordis Direct - Offers letter shop, database management, mailing list and graphic design services.
Meta Description: [ Nordis Direct is a full-service direct marketing agency. Our comprehensive approach includes design, printing, and mailing of both direct marketing programs (Integrated Marketing Solutions) and invoices and statements (Time-Sensitive Communications). ]
NuOs Corporation - Marketing lists with focused targeting data including phone, fax, mailing and email addresses.
O'Brien Professional Services - Advertising programs including newspaper insert, mailers and design.
Outsource Marketing - Develops and directs rapid response marketing teams to help businesses seize opportunities.
Parker Molyneux - UK firm specialized in the provision of direct marketing services including database management, data processing, direct mail, laser printing, fulfillment, campaign management and web site design.
Meta Description: [ We are specialists in providing Database Marketing, Direct Mail and Internet Services for the Direct Marketing industry. ]
Postmark, Inc. - Direct mail services, mailing lists, design, production, document preparation, and bulk mailing.
Printovation - Offers assistance in developing direct mail marketing programs.
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PushButton Software - Specializes in direct mail data processing and database management. Also offers range of direct mail services, from text-setting and lasering, to enclosing.
Red Clay Media - Specializes in creating prospect lists using customer analysis, segmentation and response modeling techniques.
Meta Description: [ A direct marketing agency specializing in direct mail and mailing lists. Products include mortgage lists, consumer lists and exclusive mortgage leads. Select from quality opt-in email lists, business lists and insurance leads. ]
Response Media Products, Inc. - Marketing results through direct marketing, interactive marketing and alternative media.
Results Direct Marketing - Full service direct marketing.
RetailMailer.Com - Delivers a customized postcard mailer to targeted customers.
Sales Building Systems - Customized full service permission based direct marketing services include database development, print production, customer service, fulfillment and measurement.
Meta Description: [ WorkPlace Media ]
SHC Direct, LLC - A consumer-marketing agency, delivering performance based strategies.
Meta Description: [ See what kinds of rewards you can earn just by using your Power Rewards Visa Platinum card. ]
Silicon Valley Direct, Inc. - Offering complete solutions for marketing and distribution needs that include complete web-based inquiry and bulk fulfillment, custom hand assembly, database management and direct mailing.
Meta Description: [ silicon valley direct, fulfillment services, distribution, direct mailing, Database management, web-based inquiry, we will warehouse and distribute all types of company products and marketing materials from brochures, data sheets, user manuals, press kits and CD ROMs to promotional items and sof... ]
Stiel Direct LLC - Integrated direct marketing solutions.
Student Marketing Group, Inc. - A full service direct marketing agency for businesses targeting the youth, student, and young adult market.
Target and Response, Inc. - Performance-based direct response agency specializing in lead generation advertising through radio and the internet.
Meta Description: [ Target + Response is the agency leader in direct response radio advertising on a pay-per-lead (per inquiry) basis. DR Radio experts since 1987. ]
The Lake Group - Providing direct marketing services to the publishing community since 1960.
Meta Description: [ Professional direct marketing services since 1960. ]
The Premier Company - Full service direct marketing capabilities from concept, printing, binding and mail processing and fulfillment to post office delivery.
Valeur Marketing - Direct mail promotion.
Meta Description: [ Telemarketing, salgsarbejde og mødebooking - du finder de bedste services her. Tag en uforpligtende snak med os om telemarketing og direct marketing i dag - det betaler sig! ]
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Vertis - UK-based provider of direct mail production and mailing services which also has a data bureau in Baltimore, MD.
Walker and Company, Inc. - Direct response marketing and advertising.
Meta Description: [ Direct marketing agency los angeles/california/internet marketing/marketing to seniors/direct response advertising/healthcare/financial services marketing/interactive advertising/direct mail marketing/advertising/advertising and direct marketing/utilizing all media/direct response/print/televisio... ]
Warren Direct - Provides direct reponse marketing, advertising, consulting and production services.
Meta Description: [ Award-winning direct response marketing agency specializing in direct mail, marketing consulting, direct response advertising, drtv direct response television, and database and email marketing ]
Watt Solutions, Inc. - Ontario, Canada firm supplying full service advance database marketing, in-house printing, letter shop and fulfillment services.
Meta Description: [ Complete database and direct marketing
partner supplying full service advance database marketing, in-house
printing, lettershop and fulfillment services. Think of us as your off-site
direct marketing manager. ]
Western Shores - Database and internet marketing agency. Provides email mailing list and direct marketing mailing list services.
Meta Description: [ WESTERN SHORES Interactive Marketing Services is a premiere advertising agency with traditional and new media in Marketing. ]
William-Neil List Management - Cabela's list management offers a list brokerage, direct mail, list rental,and package insert program.
Yeck Brothers Company - Direct marketing by mail and related media.
Meta Description: [ Complete mailing, fulfillment, database, telemarketing, mailing list and hand assembly services. Experts since 1938. ]
Zed Marketing Group - direct mail advertising agency.
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