Gourt > Business > Marketing and Advertising > Advertising > Outdoor Advertising (4)
Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that tries to reach the consumer while he or she is not at home. In negative terms: it is neither broadcast, nor print, nor internet advertising. OOH is placed on public property or semi-public property (such as restaurants or subways), or can clearly be made out from there. The most common type of OOH is the billboard. OOH encompasses outdoor advertising but extends to the indoors as well (such as ads in restrooms).
This is a non-exhaustive list. There are virtually no limits to shape and size of out-of-home advertising media.
Selling advertising space
If a private property owner wants to sell a location to one of the outdoor or indoor advertising networks ('media sellers') he or she directly approaches the company. A media seller may also approach the owner of an interesting property and make a bid. If an agreement is signed, the media seller erects the necessary hardware for displaying the ads and rents out the space to the clients. The world's largest media sellers are Viacom Outdoor and Clear Channel Outdoor, both of which also own significant shares of other media such as TV and radio stations.
See also
Advertising More on [ Out-of-home advertising ]
Signage :: Business Services
Agencies :: Advertising
Microsoft Works to Perfect Windows Vista
Fri, 05 Sep 2008 21:42:23 -0000
An advertising blitz intended to help Microsoft polish the tarnished brand of its Windows Vista operating system began this week with a head-scratcher of a commercial.
Times Plans to Reduce Number of Sections in Paper
Fri, 05 Sep 2008 20:42:18 -0000
The New York Times will reduce the number of sections printed in the New York metropolitan area, in a move to save money on production.
Robert Giroux, Publisher, Dies at 94
Fri, 05 Sep 2008 19:48:04 -0000
Mr. Giroux introduced some of the major authors of the century and rose to join a distinguished publishing house, making it Farrar, Straus & Giroux.
Forbes.com: Sales and Marketing News and Information for Entrepreneurs and Small Businesses
No, Really, Thanks For The Help
Glenn D. Porter Mon, 09 Jun 2008 10:09:44 -0000
Corner-office types can come in handy when closing a sale--if you don't let them screw things up.
When E-Mail Marketing Works And When It Doesn't
Naomi Grossman Fri, 06 Jun 2008 14:55:51 -0000
Wise words from online-marketing pro Thomas Harpointner, chief executive of AIS Media.
Should You Tack On A Fuel Surcharge?
Melanie Lindner Tue, 03 Jun 2008 10:18:00 -0000
Probably not--unless, of course, your energy bill is putting you out of business.
AdSmart Outdoor Advertising - Out-of-home media company specializing in billboards, and auto and fleet ads.
Meta Description: [ AdSmart Outdoor is the Mid-Atlantic's most innovative Outdoor Advertising Company. Headquartered outside Philadelphia, Pennsylvania, AdSmart Outdoor prides itself on providing its customers with the finest outdoor displays and customer service in the industry. Whether you choose to use our creati... ]
Kartik Advertising - India based advertising agency focused on outdoor campaigns in Indian railway and bus shelters.
Meta Description: [ India's leading advertisers engaged in the outdoors publicity in Indian Railway, Buses and Suburban Local Trains, Mumbai. ]
Lamar Advertising Company - Owns and operates outdoor advertising and logo structures. (Nasdaq: LAMR).
Meta Description: [ Lamar Advertising Company ]
Mobile Billboard Truck - We manufacture tri-paneled rotating signs, rotating billboards, rotating mobile billboard trucks, rotating advertising trailers and rotating mobile billboard trailers.
Mobile Billboard Truck - We manufacture tri-paneled rotating signs, rotating billboards, rotating mobile billboard trucks, rotating advertising trailers and rotating mobile billboard trailers.
Mobile Billboard Truck - We manufacture tri-paneled rotating signs, rotating billboards, rotating mobile billboard trucks, rotating advertising trailers and rotating mobile billboard trailers.
Primedia Outdoor - Provides outdoor advertising and marketing services through billboards, spectactulars, facias, ID lites, posters and signs.
Wilkins Media - Represents out-of-home media companies to ad agencies and advertisers.
| OutDoor Media reaches more People than any other (96%) and has the Greatest Impact. Break Through the Advertising Clutter ... | |
| Next Video | |
