In economics and marketing, a service is the non-material equivalent of a good. Service provision has been defined as an economic activity that does not result in ownership, and this is what differentiates it from providing physical goods. It is claimed to be a process that creates benefits by facilitating either a change in customers, a change in their physical possessions, or a change in their intangible assets.
By supplying some level of skill, ingenuity, and experience, providers of a service participate in an economy without the restrictions of carrying stock (inventory) or the need to concern themselves with bulky raw materials. On the other hand, their investment in expertise does require marketing and upgrading in the face of competition which has equally few physical restrictions.
Uneven Gains in Delayed TV Viewing Tue, 14 Oct 2008 06:07:08 -0000 There have been more viewers for most shows, especially the hits and those that appeal to younger viewers.
DreamWorks in Deal With Universal Tue, 14 Oct 2008 11:21:59 -0000 Steven Spielberg said the comfort of familiarity led him to align DreamWorks with Universal, the studio where he made his first blockbuster, “Jaws.”
Advertising: Capitalizing on Consumer Anxiety, One Halloween Deal at a Time Tue, 14 Oct 2008 06:05:42 -0000 To help peddle products for Halloween, Madison Avenue has found something scarier than ghosts, ghouls or goblins: the economy.
Forbes.com: Sales and Marketing News and Information for Entrepreneurs and Small Businesses
No, Really, Thanks For The Help Glenn D. Porter Mon, 09 Jun 2008 10:09:44 -0000 Corner-office types can come in handy when closing a sale--if you don't let them screw things up. When E-Mail Marketing Works And When It Doesn't Naomi Grossman Fri, 06 Jun 2008 14:55:51 -0000 Wise words from online-marketing pro Thomas Harpointner, chief executive of AIS Media. Should You Tack On A Fuel Surcharge? Melanie Lindner Tue, 03 Jun 2008 10:18:00 -0000 Probably not--unless, of course, your energy bill is putting you out of business.
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