Strategic planning consists of the process of developing strategies to reach a defined objective. As we label a piece of planning "strategic" we expect it to operate on the grand scale and to take in "the big picture" (in contradistinction to "tactical" planning, which by definition has to focus more on the tactics of individual detailed activities). "Long range" planning typically projects current activities and programs into a revised view of the external world, thereby describing results that will most likely occur . "Strategic" planning tries to "create" more desirable future results by (a) influencing the outside world or (b) adapting current programs and actions so as to have more favorable outcomes in the external environment.

Strategic planning takes place primarily in business activities. Within business, strategic planning may provide overall direction strategic management to a company or give specific direction in such areas as:

• Financial strategies
• Human resource/organizational development strategies
• Information technology deployments
• Development projects
• Marketing strategy

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Tue, 07 Oct 2008 20:51:53 -0000
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