Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

History

---

In ancient times the most common form of advertising was by word of mouth; however, commercial messages and political campaign displays have been found in the ruins of Pompeii. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Greece and Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient media advertising form, which is present to this day in many parts of Asia, Africa, and South America. For instance, the tradition of wall paintings can be traced back to Indian rock-art paintings that goes back to 4000 BCBhatia (2000). Advertising in Rural India: Language, Marketing Communication, and Consumerism, 62-68. As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England.

More on [ Advertising ]

All Family Practice Jobs

Permanent Family Practice Job in Family Practice Job WIth $240K Earnings * Partnership & 4 Day Work Week!! Oregon with The Curare Group, Inc.
Family Practice Job in Beautiful Oregon Community Earn Upwards of $240K With Partnership * Flexible Schedule Limited Call * 4 Day Work Week * 22 Patients/Day Established Group of Physicians
Permanent Family Practice Job in Minutes From Downtown Cincinnati ** Family Practice Job ** Earn $230K Kentucky with The Curare Group, Inc.
Family Practice Job Just Minutes From Downtown Cincinnati Earn Upwards of $230K * Limited Call * Bonus Incentives Join 3 Physicians * Great Patient Census * Wonderful Benefits Package Call
Permanent Family Practice Job in Near Metro City * $170K Starting Salary * Family Practice Job! Georgia with The Curare Group, Inc.
$170K Starting Salary For Family Practice Job In Beautiful Georgia Single Specialty Group * Partnership Opportunity * 30-35 Patients Per Day Solo Position * Teaching * Loan Forgiveness * Negotiable

Forbes.com: Human Resources News and Information for Entrepreneurs and Small Businesses

How To Hire A Great Closer
Glenn D. Porter Fri, 23 May 2008 14:00:00 -0000
There are myths galore about what makes a great salesperson. One hint: Experience isn't everything.
The Joys (And Perils) Of Hiring In A Recession
Jane Applegate Wed, 14 May 2008 14:38:06 -0000
With companies shedding jobs, the pickings just got plumper. Just make sure to find the right fit.
What To Look For In A Business Partner
Melanie Lindner Mon, 28 Apr 2008 20:24:43 -0000
You don't have to enjoy playing golf with her--though that would be nice.
How To Run On Fumes
Maureen Farrell Thu, 24 Apr 2008 15:54:16 -0000
Tips for maintaining peak performance in the wake of stress, fatigue, sickness or tragedy.
How To Hire Outside The Box
Maureen Farrell Thu, 10 Apr 2008 18:46:35 -0000
Your greatest asset could be someone you haven't even considered yet--if you find the right fit, that is.
Entrepreneurs, Start Your Engines!
Brett Nelson Thu, 14 Feb 2008 23:00:00 -0000
The second annual Forbes.com Boost Your Business contest is getting ready to roll.

Subscribe to Human_Resources RSS feed