Definitions

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Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".^*

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."^*

More on [ Marketing ]

Agents and Marketers - Twitter Search

Hearing that celebrity gifting is really changing. Giving lesser gifts to managers and agents shoots marketers in foot.
DavidAdler (David Adler, BizBash) Sat, 31 Oct 2009 19:39:27 -0000
Hearing that celebrity gifting is really changing. Giving lesser gifts to managers and agents shoots marketers in foot.
"These hipster zombies… are the idols of the style pages, the darlings of viral marketers and the marks of predatory real-estate agents,"
audiobaum (Jolea) Tue, 27 Oct 2009 21:35:10 -0000
"These hipster zombies… are the idols of the style pages, the darlings of viral marketers and the marks of predatory real-estate agents,"

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