Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

History

---

In ancient times the most common form of advertising was by word of mouth; however, commercial messages and political campaign displays have been found in the ruins of Pompeii. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Greece and Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient media advertising form, which is present to this day in many parts of Asia, Africa, and South America. For instance, the tradition of wall paintings can be traced back to Indian rock-art paintings that goes back to 4000 BCBhatia (2000). Advertising in Rural India: Language, Marketing Communication, and Consumerism, 62-68. As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England.

More on [ Advertising ]

Marketing and Advertising - Twitter Search

Click to Tweet - Twitter Advertising and Marketing tool ! Link ... http://bit.ly/7i5xRW
thomasabecker (thomas a. becker) Thu, 31 Dec 2009 10:40:31 -0000
Click to Tweet - Twitter Advertising and Marketing tool ! Link ... http://bit.ly/7i5xRW
Grina's Twitter Contest and Advertising Giveaway | Targeted Marketing http://bit.ly/7QbPDq
TYREMANN (Jerry Lyons) Thu, 31 Dec 2009 10:35:47 -0000
Grina's Twitter Contest and Advertising Giveaway | Targeted Marketing http://bit.ly/7QbPDq
RT @Framejuice: Just added myself to the #advertising, #commercials, #tv, #film, #directors, #animation, and #marketing Twitter lists on htt
SupSappel (SupSappel) Thu, 31 Dec 2009 10:15:07 -0000
RT @Framejuice: Just added myself to the #advertising, #commercials, #tv, #film, #directors, #animation, and #marketing Twitter lists on htt
Just added myself to the #advertising, #commercials, #tv, #film, #directors, #animation, and #marketing Twitter lists on http://twibes.com
Framejuice (Bruno Dejonghe) Thu, 31 Dec 2009 10:14:39 -0000
Just added myself to the #advertising, #commercials, #tv, #film, #directors, #animation, and #marketing Twitter lists on http://twibes.com
#Marketing, #Advertising, and #PR #Job in #OrangeCounty_CA - Marketing Position - http://bit.ly/7Pxl5t - #career
CareerArcher (Career Archer) Thu, 31 Dec 2009 09:57:40 -0000
#Marketing, #Advertising, and #PR #Job in #OrangeCounty_CA - Marketing Position - http://bit.ly/7Pxl5t - #career
How SEO, Web 2.0, New Media is Changing PR: PR Web (press release) When classic PR, advertising, marketing and bran... http://bit.ly/4PgTVA
kuslahne (kusnadhi yasa) Thu, 31 Dec 2009 09:43:04 -0000
How SEO, Web 2.0, New Media is Changing PR: PR Web (press release) When classic PR, advertising, marketing and bran... http://bit.ly/4PgTVA

Subscribe to Marketing_and_Advertising RSS feed