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Definitions


Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".*

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."*

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Healthcare Marketing and Advertising

 
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BioTrak Consulting Group - Market analysis and business strategy for the biotechnology and pharmaceutical industry.
Meta Description: [ Custom market research and reports for the healthcare and life sciences industries ]

IdeaPharma - Pharmaceutical marketing consultants.

Palace Healthcare Group, Inc. - Providing market research, business development, market planning, and strategic planning to the pharmaceutical industry.

Resources Development, Inc. - Marketing, sales, and business development consulting for the pharmaceutical, biomedical, and medical device industry-from Napa, CA.

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