Definitions

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Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".^*

Another definition, perhaps simpler and more universal, is this: "Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow...or conform to someone else's products, services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing."^*

More on [ Marketing ]

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Ernst & Young and Kiva.org join forces to increase transparency of micro-loans
webmaster@ey.com (Ernst & Young) Wed, 08 Oct 2008 00:27:21 -0400
Ernst & Young and Kiva.org, the world’s first person-to-person micro-lending website, have joined forces to increase the transparency of micro-loans to entrepreneurs in the developing world. As part of its commitment to corporate responsibility, Ernst & Young will provide up to US$1 million of in-kind resources to assist Kiva.org in instituting new controls designed to improve loan oversight and accountability.
Voices of our people
webmaster@ey.com (Ernst & Young) Tue, 07 Oct 2008 15:29:08 -0400
We listen to our peoples' experiences — and now you can as well. These true-life Ernst & Young AccessAbilities™ minutes are quick audio stories about working here with disabilities. Hear a new one during each day of October, National Disability Employment Awareness month.
QIS 3 to QIS 4: from consultation to implementation
webmaster@ey.com (Ernst & Young) Mon, 22 Sep 2008 15:57:22 -0400
The Committee of European Insurance and Occupational Pensions Supervisors (CEIOPS) is involving the insurance industry in a multi-year consultation process to test proposed Solvency II regulations. These Quantitative Impact Studies (QIS), performed by companies on a volunteer basis, test the design and calibration of the future European Standard formula.

CFDA: FDA Latest Warning Letters

WL Issued to Venosan North America
FDA Wed, 21 Nov 2007 00:00:00 -0400
FDA Warning Letter Issued to Venosan North America on 21 Nov 2007 by Center for Devices and Radiological Health
WL Issued to Ranbaxy Laboratories, Ltd., Dewas, India
FDA Tue, 16 Sep 2008 00:00:00 -0400
FDA Warning Letter Issued to Ranbaxy Laboratories, Ltd., Dewas, India on 16 Sep 2008 by Center for Drug Evaluation and Research
WL Issued to Ranbaxy Laboratories, Ltd., Paonta Sahib, India
FDA Tue, 16 Sep 2008 00:00:00 -0400
FDA Warning Letter Issued to Ranbaxy Laboratories, Ltd., Paonta Sahib, India on 16 Sep 2008 by Center for Drug Evaluation and Research

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