Gourt > Business > Arts and Entertainment > Sports > Marketing and Advertising > Sponsorships
To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. Sponsorship is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience.
Sponsorship may be an arrangement to exchange advertising for the responsibility of funding a popular event or entity. For example, a corporate entity may provide equipment for a famous athlete or sports team in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can save a lot of money. This type of sponsorship is prominent in sports, the arts, media and the charity ('cause-related') sector. It is also becoming increasingly important in education. Many companies want their logo on sponsored equipment in return. Formula One teams, for example, have heavily relied on the income from tobacco advertising.
Although a company's motives may be altruistic, sponsorship is more commonly used to derive benefit from the associations created for a company's brand(s) or image as a result of the sponsorship.
More on [ Sponsor ]
Accelerate It! - Designs customized marketing programs to help companies reach and influence your target market.
BDS Sponsorship Ltd. UK - Leading European sports sponsorship company. Experience, services, conferences, publications. Online sponsorship resources for sponsor seekers, industry professionals, free newsletter, a sponsorship 'primer,' details of sponsorships.
Get A Sponsor - A Racer's resource, press releases, news, sponsorship proposal starter kits. For sponsorship assistance in drag racing, motorcycle racing and motorsport.
Meta Description: [ Getasponsor.com's Starter Kit helps racers and athletes create a marketing proposal to submit to potential sponsors. ]
Hastings International - Specialises in sports marketing, sponsorship and corporate hospitality at sporting events. Formed by former Scotland rugby Captain, Gavin Hastings. Features current and past events sponsored and contact form.
Joyce Julius and Associates, Inc. - Offers independent sports and special event program evaluation of corporate sponsorship since 1985 through the utilization of the Sponsors Report and NTIV Analysis. Features information request form and FAQs.
Motorsports Management International - A full-service sponsorship management company in the United States dedicated not only to the negotiation and development of auto racing sponsorship programs but also to driver representation.
New Century Marketing Concepts - Indianapolis-based marketing consultancy firm including motor sports marketing. Features products and services for race teams seeking sponsorship. Offers an annual Sports Sponsor FactBook for purchase.
Meta Description: [ New Century Marketing Concepts is an Indianapolis based marketing consultancy firm specializing in helping franchise start ups, small businesses and sports teams. We prepare business plans, marketing plans, sponsorship proposals and other quality documents. We also offer a variety of marketing ... ]
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RKR MotorSports, LLC - Motorsports sponsorship marketing and activation firm. Specializes in NASCAR.
Sponsor Sales Technologies - Creates team sponsorship and marketing presentations.
Meta Description: [ Sponsor Sales Technologies is the racer's source for professional, affordable racing sponsorship proposals and motorsports marketing presentations. SST offers free race team sponsorship consultation, race team sponsor representation, racing team sponsor negotiations, race team public relations, r... ]
Sponsor-Service - An international sponsor exchange; features database for sponsor seekers. Informations about sponsors for sports, art, culture, events, inventions, non-profit projects, science, technique, welfare. FAQs and registration provided.
Meta Description: [ Looking for a sponsor? Here you find sponsors for sport, art, culture, Events, inventions, non-profit projects, science, technique, welfare. Database with thousands of contacts. Search for a sponsor with Sponsor-Service, the international sponsoring exchange. ]
SponsorAid - An application service provider that provides analytics to aid in sponsorship proposal decision-making and negotiation. Features information on products and services, including Signage Wizard.
TheSponsorDomain.com - Offers free listings to individuals and teams seeking sponsorship and funding.
Meta Description: [ The Global Website listing all those seeking sponsorship & Funding. A Free Business Resource ]
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